Retail
Client and Challenge
A retail company, embarking on a new digital asset management solution, needed to gather a large amount of all their assets from different sources and locations. They were inundated with disparate asset management and need a solution to organize relevant metadata in a structured array. The retail brand reached out to My DAM Services (MDS) as the best solution to assemble and label every image file type with accurate product attributes that can be easily found by its users and vendors.
Key Initiative Solution
The core objective was to create a unified and structured database to effectively profile and index files. As the files were uploaded to MDS data centers from all parts of the country, MDS reviewed with the client and determined each search field based on in-depth needs assessment meeting that gained valuable insight and understanding of their specific needs and specifications for easy user adoption.
Business Impact & Results
The results of the initiative included a successful integration of all parties supplying the assets belonging to the retail client in a systematic process that included the upload to MDS so that each could be sorted and provided proper metadata for each appropriate field.
Education
Client and Challenge
An online education company started using a new digital asset management solution. Every course, lesson, and module added up to hundreds of digital assets coming from hundreds of different sources. They had some standardized file formats, and My DAM Services helped them find information needed to have relevant metadata entered and organized in a taxonomy that made sense for their uses. My DAM Services (MDS) was chosen as the best solution to label and tag every image, video, and graphical element with relevant attributes so they could be easily found by internal users as they continue to create new online courses.
Key Initiative Solution
The goal for My DAM Services was to manage the content attributes and enter metadata with fast and accurate results around the clock. As the files were shared by the online education company, My DAM Services reviewed questions with clients, tracked each metadata value entered for accountability, have a continual feedback loop to address any challenges, and update specifications to facilitate the business needs since change is constant.
Business Impact & Results
The business impact of using My DAM Services included minimizing the new online courses’ time to market and no additional hiring of temporary staff on location at the online education company. The results included successfully integrating My DAM Services as the main supplier of normalized metadata for all digital assets acquired, created or licensed by the client used in their online education curriculum using a systematic process that continues to work for all parties today.
Transportation
Client and Challenge
A transportation company selected a new digital asset management solution. As they collected all of the digitized assets of their full product line and parts, they realized they needed consistent, relevant, and accurate metadata for everything in order for anyone to find something within seconds. While some metadata came from suppliers and partners, all of it needed to be normalized to their standards. My DAM Services (MDS) helped the client establish those metadata standards since this effort was not within the transportation company’s core competency.
Key Initiative Solution
The goal for My DAM Services was to establish the metadata standards needed and enter metadata with accurate and relevant results until the fully digitized product line was entered in their DAM down to the last part offered that calendar year. My DAM Services reviewed worked closely with the client and their suppliers with full accountability, a continual feedback loop to address any challenges, and update specifications to facilitate the needs of the transportation company.
Business Impact & Results
The business impact of using My DAM Services included minimizing the time to market for online marketing of their full product line, which helped sales. The results included establishing their metadata standards for their DAM system and permitting My DAM Services as the main supplier of normalized metadata for all of their future digital assets when they introduce new products to their inventory.
Fitness
Client and Challenge
A fitness company selected a new digital asset management solution to manage its content as they offer pre-recorded fitness lessons. As the fitness company accumulated more videos, graphics and photographs with different instructors, they realized they needed consistent, relevant, and accurate metadata for all their digital content in order for any member to find the type of lesson and workout they want in seconds. They need simplified means of search for their content.
Key Initiative Solution
My DAM Services (MDS) helped the client establish simplified categories and apply these categories to newly created content. My DAM Services applies the metadata and categories for the fitness company off site using a simple workflow as new content is created.
Business Impact & Results
The fitness company does not have to worry about making their content searchable and findable since. This result is happy customers that find and consume more of their instructional content as they continue to pay for fitness instruction. The fitness company can focus on supplying more fitness instruction for their clients.
Finance, Real Estate & Insurance
Client and Challenge
Our client had increasing demands from their sales teams and it was a guessing game as to the style of what people wanted and whether a similar project had been completed in the past. Designers and creative teams didn’t have time to stop what they’re doing and search through all the projects completed previously, leading to bottlenecks in the creative process. My DAM Services (MDS) was chosen as the best solution to assemble and label every image file type with accurate attributes that can be easily found by every employee, partner, vendor and salesperson.
Key Initiative Solution
My DAM Services (MDS) established what metadata fields needed to be created and be entered so that everyone could find assets immediately and push content out to channels at their own pace. With the new fields reflecting how each was searching, they were all now able to easily find the style of imagery they wanted to use, freeing up time for every team accessing they digital asset management system.
Business Impact & Results
The ease of updating assets and having them update everywhere was a huge result that allowed everyone to find anything used in other campaigns and refer to that for new creative requests. The ability to find relevant assets and looking back at previous and newly available files allowed for a much better baseline in the creation of new content and what was already available that previously was unknown.
Associations
Client and Challenge
A non-profit association wanted to start using a new digital asset management solution they had selected. As they collected all the sources of the digital assets they had across their association. They realized they needed consistent, relevant, and accurate metadata for most of the digital assets they wanted to keep using. They needed anyone with access to find something they needed within seconds. While some metadata came from partners, all of it needed to be normalized to some kind of standard.
Key Initiative Solution
My DAM Services worked with the association to conduct a digital asset audit before adding anything to their DAM which minimized exact duplicates to save headaches later. My DAM Services helped the association establish their metadata standards, normalized what they received from their partners to their new standard, and complete metadata with accurate, consistent, relevant information for each digital asset they wanted to keep in their DAM.
Business Impact & Results
By using My DAM Services, the association saved time in not having to hire specialized staff to do this work and the workload completed faster. The results included the association now has significantly sped up their time to market for all their campaigns.
Museums
Client and Challenge
The Museum’s exhibitions involved a great many artworks outside their permanent collection and possessed limited rights when it came to how they used images for promotional purposes. There was one person responsible and in charge of sourcing the clearing of each image through spreadsheets and manually making them available on both their digital asset management system and servers. They were seeking to have more and more people having access to appropriate assets that were not in jeopardy of lawsuit.
Key Initiative Solution
My DAM Services (MDS) worked with the museum to establish metadata fields while not only uploading images and videos, but also including documents, contracts, licensing agreements and copies of email conversations. MDS entered all metadata into fields that consisted of how each asset could be used through permissions, exceptions and restrictions. This allowed access to assets on all approved rights and reproductions for anyone with the proper credentials to access.
Business Impact & Results
The result was immediate availability to assets relevant and set to expire on certain dates. As well, any asset that no longer can be used due to metadata fields dictating accessibility and download capabilities. The museum found that MDS greatly reduced complexity and no one was ever stuck wondering if a certain asset could be used.
