DAM Use Cases

A non-profit association wanted to start using a new digital asset management solution they had selected. They collected all the sources of the digital assets across their association. They realized they needed consistent, relevant, and accurate metadata for most of the digital assets they wanted to keep using. They needed anyone with access to find something they needed within seconds. While some metadata came from partners, all of the metadata needed to be normalized to some kind of standard.

My DAM Services worked with the association to conduct a digital asset audit before adding anything to their DAM which minimized exact duplicates to save headaches later. My DAM Services helped the association establish their metadata standards, normalized what they received from their partners to their new standard, and complete metadata with accurate, consistent, relevant information for each digital asset they wanted to keep in their DAM.

By using My DAM Services, the association saved time by not having to hire specialized staff to do this work, and the workload was completed faster. The results included the association now has significantly sped up their time to market for all their campaigns.

A retail company, embarking on a new digital asset management solution, needed to gather a large amount of all their assets from different sources and locations. They were inundated with disparate asset management and needed a solution to organize relevant metadata in a structured array. The retail brand reached out to My DAM Services (MDS) as the best solution to assemble and label every image file type with accurate product attributes that can be easily found by its users and vendors.

The core objective was to create a unified and structured database to effectively profile and index files. As the files were uploaded to MDS data centers from all parts of the country, MDS reviewed with the client and determined each search field based on an in-depth needs assessment meeting that gained valuable insight and understanding of their specific needs and specifications for easy user adoption.

The results of the initiative included a successful integration of all parties supplying the assets belonging to the retail client in a systematic process that included the upload to MDS so that each could be sorted and provided proper metadata for each appropriate field.

A transportation company selected a new digital asset management solution. As they collected all of the digitized assets of their full product line and parts, they realized they needed consistent, relevant, and accurate metadata for everything in order for anyone to find something within seconds. While some metadata came from suppliers and partners, all of it needed to be normalized to their standards. My DAM Services (MDS) helped the client establish those metadata standards since this effort was not within the transportation company’s core competency.

The goal for My DAM Services was to establish the metadata standards needed and enter metadata with accurate and relevant results until the fully digitized product line was entered in their DAM down to the last part offered that calendar year. My DAM Services reviewed worked closely with the client and their suppliers with full accountability, a continual feedback loop to address any challenges, and update specifications to facilitate the needs of the transportation company.

The business impact of using My DAM Services included minimizing the time to market for online marketing of their full product line, which helped sales. The results included establishing their metadata standards for their DAM system and permitting My DAM Services as the main supplier of normalized metadata for all of their future digital assets when they introduce new products to their inventory.

Our finance client had increasing demands from their sales teams, and it was a guessing game as to the style of what people wanted and whether a similar project had been completed in the past. Designers and creative teams didn’t have time to stop what they were doing and search through all the projects completed previously, leading to bottlenecks in the creative process. My DAM Services (MDS) was chosen as the best solution to assemble and label every image file type with accurate attributes that can be easily found by every employee, partner, vendor, and salesperson.

My DAM Services (MDS) established what metadata fields needed to be created and entered so that everyone could find assets immediately and push content out to channels at their own pace. With the new fields reflecting how each was searching, they were all now able to easily find the style of imagery they wanted to use, freeing up time for every team accessing the digital asset management system.

The ease of updating assets and having them edit everywhere was a huge result that allowed everyone to find anything used in other campaigns and refer to that for new creative requests. The ability to find relevant assets and look back at previous and newly available files allowed for a much better baseline in the creation of new content and what was already available that previously was unknown.